A group in Boston sparked well-deserved outrage online after announcing their plans to host a “Straight Pride” Parade this summer. Thousands took to Twitter to voice their support or opposition to this message, but one joke-tweet in particular garnered so much attention, it evoked a reaction from AXE body spray.
The tweet was penned by Tony Posnanski on Tuesday and poked fun at heteronormative bro culture by imagining a list of floats the ‘Straight Pride Parade’ might have. These included ‘Tomi Lahren riding a Swastika,’ ‘Jacob Wohl waving on a Twinkie,’ and ‘Giant Axe body spray.’
Floats for the Straight Pride Parade...— Tony Posnanski (@tonyposnanski) June 4, 2019
- Giant AXE body spray
- Bag of Doritos
- Big Mountain Dew
- Tomi Lahren riding a Swastika
- Jacob Wohl waving on a Twinkie
- Charlie Kirk in a diaper
- The curly hair gun girl in a beige leotard riding an AR-15
- Giant Parent’s basement
AXE replied to Posnanski’s tweet to set the record straight: “We’ll be at the parade that matters and this one isn’t it,” referencing the Gay Pride Parade taking place in Boston on Saturday.
we’ll be at the parade that matters and this one isn’t it— AXE (@AXE) June 5, 2019
Twitter user @karmatastrophe replied to AXE’s tweet, lambasting the company for being “uninclusive and intolerant” and threatening to never use AXE products again.
“Good to know you don’t support straight people,” wrote @karmatastrophe. “How very uninclusive and intolerant of you. My straight son and my straight partner have decided to no longer use your products since you don’t support them.”
“I’m glad because I think @Axe smells like garbage. #stayoutofpolitics,” she concluded.
AXE fired back: “Gay rights are human rights but go off Jill.”
Gay rights are human rights but go off jill— AXE (@AXE) June 5, 2019
Mark Sahady, VP of Super Happy Fun America, the group advocating “on behalf of the straight community” announced that the parade is tentatively scheduled for August 31, and mirrors the path of the Pride Parade taking place in Boston this Saturday.
Unsurprisingly, Sahady’s other ties include a group called Resist Marxism, which staged a pro-gun rally as a response to the March For Our Lives protest in the wake of the Stoneman Douglas High School shooting last year.
Though @karmatastrophe had a hateful response to AXE’s pro-Pride stance, most people were all about it, and especially to their “but go off jill” aside.
Axe’s second reply is ???? pic.twitter.com/mwUtVv1fKS— Yashar Ali ???? (@yashar) June 5, 2019
In the wise words of classic American rock band Smash Mouth: