Despite claims to be rugged crusaders of freedom of expression, conservatives love to get their dander up at brands they deem to be “caving” to liberal pressure. For example, last year “anti-PC” warriors attacked Oreo for their inclusive trans-pride packaging. Land O’ Lakes butter is the latest food company to draw conservative ire.
Land O’Lakes butter has removed the iconic kneeling Native American woman from its packaging after making the decision earlier this year.
According to CNN, when the packaging change was announced in February, the company didn’t mention the removal of the Native American woman—named “Mia”—only that the butter brand was shifting to promote its “Farmer-Owned” status.
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it. Our farmer-to-fork structure gives us a unique ability to bridge this divide,” Land O’ Lakes CEO Beth Ford said in a statement.
But now that the new packages are popping up in stores sans-Mia, people are starting to notice.
The Democratic Lt. Governor of Minnesota, where Land O’ Lakes is headquartered, hailed the change saying “Native Americans are not mascots.” Flanagan is also Native American.
Thank you to Land O’Lakes for making this important and needed change. Native people are not mascots or logos. We are very much still here. https://t.co/uzKF3K6FEV— Lt. Governor Peggy Flanagan (@LtGovFlanagan) April 15, 2020
Some conservatives aren’t happy with the change.
My wife only bought the butter because of the Indian— ELIJAH (@ElijahSchaffer) April 24, 2020
We will not be buying this brand anymore
Elijah Schaffer, host of BlazeTV’s “Slightly Offensive,” voiced his displeasure, saying his wife only bought the brand because of the woman, which is… weird.
Fox Contributor Deneen Borelli seemed to mock the company for making such a trivial change in the middle of a national crisis.
While the world is battling #coronavirus The Suits over @LandOLakesInc removed nearly 100 yo image from packaging b/c wait for it... it’s deemed racist. See old school pic (L) & revisionist history (R). https://t.co/K7V7Nejq4I pic.twitter.com/4IMFy1j2iH— Deneen Borelli (@deneenborelli) April 17, 2020
Over on the Land O’ Lakes Facebook page, plenty of people sounded off about the change as well.
“SO STUPID I am posting everywhere that I am done with this company,” one person wrote. “I don’t buy from PC bucklers.”
But it’s not just right-wing rabble-rousers and the roused rabble who were upset about the brand change. Over on the National Review, members of what passes for the “intellectual right” were dismayed as well. “I still can’t see myself buying Land O’ Lakes butter or eggs without Mia on the package,” right-wing critic John Hirschauer wrote in a column titled “Land O’ Lakes Caves to the Mob.”