Madeline Pendleton is a small business owner, fashion influencer, and overall Gen Z icon who has built a name for herself through her online presence as a secular guru of ethical consumption and counterculture style.

@madelinependleton / Instagram
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Her social media bios link to her podcast “Pick Me Up, I’m Scared,” which covers topics such as prison abolition and socialism.  

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Madeline owns Tunnel Vision clothing line and vintage shop in Los Angeles. The brand prioritizes size inclusivity, sustainability, and economic equality. She doesn’t plug Tunnel Vision much on her socials, but their July 16 sample sale earlier this year sold out in under ten minutes.

@shoptunnelvision / Instagram

Recently, one of Madeline’s 782,000 TikTok followers asked, “How would your life be if you and your employees didn’t earn the same?” Madeline broke it down:

Although many who have lived in Los Angeles might dispute her idea of what constitutes a “lower-middle-class” income for one person, Madeline’s concept of fair labor and equitable wages garnered a lot of praise and support on Twitter.

TikTokker @jimmyboy_1969 commented, “She doesn’t mention that since she’s the owner, she also keeps profits. She hasn’t done anything revolutionary lol.” So Madeline followed up, explaining how her business’ profit-sharing works.

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Madeline detailed Tunnel Vision’s methods of profit sharing. (Spoiler alert: it involved buying everyone new cars!) Clearly, she walks the walk when it comes to fair wages.

Many declared that they’d love to come work for her! If only all bosses could be as cool as Madeline . . .

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*First Published: September 10, 2021, 1:50 pm