Popular Latinx food company Goya is being hit with a widespread boycott after the company’s CEO lavished Donald Trump with praise at a Hispanic Prosperity Initiative event in the White House Rose Garden. CEO Bob Unanue encouraged listeners to pray for Trump and went as far as saying that the nation is “blessed” to have him as a leader.
“We all truly blessed, at the same time, to have a leader like President Trump who is a builder,” he said.
The CEO of @GoyaFoods is at a White House event saying we're
"blessed to have a leader" like Trump.
Make your shopping decisions accordingly. pic.twitter.com/lLHSz4mEUV
— igorvolsky (@igorvolsky) July 9, 2020
You think they’re going under? I see a new Karen every day spouting off in a Trader Joe’s who will gleefully buy the beans. Don’t worry about fucking GOYA.
— chrissy teigen (@chrissyteigen) July 10, 2020
Unanue spoke about his grandfather, who founded the company as a Spanish immigrant who had very little to his name, and compared this to Trump, who has seen several of his businesses go bankrupt after receiving millions of dollars from his father.
“We have an incredible builder, and we pray — we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow,” he said.
People were quick to express their displeasure and announce intention to boycott the brand online, pointing out how Trump targeted Latinx people with racist rhetoric.
How can a company marketed to the latin community support someone who has made such a show of hating us? Boycotting Goya saddens me but I cannot give my money to you any longer.
— JenMcPenn (@jenpenn22) July 9, 2020
No more Goya in our house. I like companies that don’t support racist deportation policies or keeping children in cages. Adios!
— Scotty (@scottyrev) July 9, 2020
— John-Boi a Queer American 🇺🇸 🏳️🌈🥀 (@QuareFellas) July 9, 2020
In addition to everyday shoppers, multiple Latinx community and political leaders called for a boycott of the brand, including former presidential candidate Julián Castro and current House Representative Alexandria Ocasio-Cortez.
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
Following a flood of public disapproval, Unanue went on Fox News to say that he would not be apologizing and claim that the boycotts are “suppression of speech.”
“So I’m not apologizing for saying — and especially when you’re called by the president of the United States, you’re gonna say, ‘No, I’m sorry, I’m busy. No, thank you.’ I didn’t say that to the Obamas and I didn’t say that to President Trump,” he said.
To be clear, boycotts are a form of speech, and only the government can suppress one’s freedom of speech, not the public.
Meanwhile, people are posting their own recipes for common Goya products.
here’s a homemade adobo recipe:
3 tablespoons garlic powder
2 ½ tablespoons salt
2 teaspoons ground black pepper
1 teaspoon dried oregano
½ teaspoon ground turmeric 💕 https://t.co/Kt0jOW0BtF
— paleta de mango (@adriphase) July 9, 2020
My Puerto Rican mother in law’s recipe for Adobo Seco:
3 T granulated garlic
3 T salt
2 T oregano
1 T onion powder
1 teaspoon turmeric
Mix it all up, use it just like Goya Adobo, only it’s better because it doesn’t have any TCP.
— Holly Figueroa O’Reilly (@AynRandPaulRyan) July 9, 2020
since goya supports trump here’s a thread of product replacements/recipes (from my grandmother 👵🏾)
— 🇵🇷 (@moisturizednerd) July 9, 2020