As the coronavirus pandemic continues to rage on in the U.S. and case numbers continue to soar, Ivanka Trump is promoting a White House-backed program to encourage unemployed people to “#FindSomethingNew” by gaining new job skills and transitioning to new industries. The campaign has been going on for a while, but Ivanka tweeted about it Tuesday in a new effort to boost the program as millions of people stand to lose the extra unemployment benefits implemented for the coronavirus pandemic when they expire at the end of July.

The tweet by Ivanka was quickly condemned as inappropriate in the middle of the pandemic surge when more people going to work would likely result in even further spread of the virus and more deaths. She’s also again being criticized for offering “solutions” such as this to complex and deeply-entrenched social problems that are presented as though they’re simple and easy.

Though many in the U.S. would welcome less-expensive options for higher education that act as alternatives to college, which this Find Something New campaign promotes, changing industries in the middle of a career can be very difficult and often requires taking a substantial pay cut. At the same time, any in-person schooling, which the Trump administration is trying to push while threatening the funding for public schools that don’t open, creates a risk of spreading the coronavirus.

The program appears to be little more than an awareness campaign to let people know there are alternatives without providing any funding related to education. It also doesn’t appear to address the problem of a decline in the number of available jobs.

At the same time, many commenters are less than happy that Ivanka is pushing this program when she’s in a position that makes getting just about any job she wants fairly easy. More than a few people have compared the pushing of the Find Something New program to be reminiscent of the infamous declaration “let them eat cake.”

Others would rather Ivanka and the rest of the Trumps in the White House focus on ending the pandemic and making sure that people don’t have to go to work or school where they’re much more likely to get sick.

Share this article
*First Published: July 14, 2020, 1:30 pm