On September 28, the M&M’s company made an addition to the “spokescandy” family of anthropomorphic chocolate candies, with the introduction of a purple almond-shaped candy. Given that literally every other color of the rainbow is present in the lineup, and they even have a brown spokescandy, it only makes sense to have a purple one as well. 

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But it appears that conservatives have latched onto this new candy with a ridiculous vigor. It could be the color that incenses them, or the message of love and inclusivity, or the fact that the singing M&M’s clearly called her “she” in the song. Honestly, at this point, it’s hard to tell with these people, who get upset at a simple change like the type of shoes the green M&M wears or Minnie Mouse wearing a pantsuit.

Dan Ball, the host of OAN, a far-right, pro-Trump cable channel, devolved into a childish bully because he was so upset over the new purple M&M, and his utter collapse into a toddler tantrum was recorded on live TV.

“M&M’s, you know, the candy we all grew up eating? Well they released their brand new character in over a decade, and the brand new character is PURPLE M&M!” he exclaimed. “Which is supposed to represent inclusivity and acceptance.” 

Oh no, how dare M&M’s send a positive message.

“I think it’s a female character, but I’m pretty sure they haven’t said,” he went on, ignoring the fact that the other M&M’s used she/her pronouns while referring to her in the song. He then whispered, as if he was telling a scary story around a campfire, “Maybe it’s transgender.” 

Yeah, okay, buddy.

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People replying to the video on YouTube are largely sarcastic, joking about the ad being a cinematic masterpiece and comparing it to films.

M&M’S Chocolate/YouTube
M&M’S Chocolate/YouTube
M&M’S Chocolate/YouTube
M&M’S Chocolate/YouTube
M&M’S Chocolate/YouTube

Other commenters pointed out how silly it was for people to care so much about the color or presentation of an animated piece of chocolate.

M&M’S Chocolate/YouTube
M&M’S Chocolate/YouTube
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*First Published: October 4, 2022, 3:05 am