As hand sanitizer disappears from the shelves across the U.S. while the coronavirus spreads, the social media team for Tito’s Vodka has been spending much of its time explaining to fans that hand sanitizer made with their product would not be effective for preventing COVID-19.
Based on the CDC guidelines, hand sanitizer needs to contain at least 60 percent alcohol in order to be able to effectively kill bacteria and viruses, and Tito’s Vodka only contains about 40 percent alcohol.
Tito's Vodka has spent the last 24 hours explaining to people that it *cannot* be used as a replacement for hand sanitizer.
God bless Texas. pic.twitter.com/1J08KlgDPI
— Dom DiFurio🌟 (@DomDiFurio) March 5, 2020
So Tito’s Vodka has been explaining this to every person on Twitter who is suggesting making homemade disinfectant with their vodka.
Per the CDC, hand sanitizer needs to contain at least 60% alcohol. Tito's Handmade Vodka is 40% alcohol, and therefore does not meet the current recommendation of the CDC. Please see attached for more information. pic.twitter.com/OMwR6Oj28Q
— TitosVodka (@TitosVodka) March 5, 2020
Tito’s has been sending the same message with information from the CDC to people since at least yesterday, judging by their “tweets & replies” list. The attached image also notes that the most effective way to get germs off of your hands is simply to wash them with soap and water. That sounds a lot less expensive than trying to make your own ineffective hand sanitizer with brand name vodka.
This responsible use of expert information during a time when they could have exploited the situation for money has earned Tito’s a lot of respect from the public.
“As soon as we saw the incorrect articles and social posts, we wanted to set the record straight,” a Tito’s spokesperson told The Dallas Morning News. “While it would be good for business for our fans to use massive quantities of Tito’s for hand sanitizer, it would be a shame to waste the good stuff, especially if it doesn’t sanitize (which it doesn’t, per the CDC).”
Some have pointed out that they’re doing more to protect public health than our national leaders. President Trump has continued to downplay the dangers of the coronavirus.
And with that, Tito’s Vodka did more to spread accurate information and preparedness about the coronavirus than our president https://t.co/Da67S1ygiD
— John Dickson (@johndickson72) March 5, 2020
tito's vodka……….. our true fact-checking king in this era of darkness https://t.co/0f5hyOR43z
— katherine fitzgerald 🌵🗞 (@kfitz134) March 5, 2020
No, Tito’s Vodka can’t be used as sanitizer, but it IS really good at numbing the the pain of watching Trump destroy America. https://t.co/8O1XNXko2G
— Tiffany #BLM #WearAMask (@tiffanyclay) March 5, 2020
Tito's Vodka today: No, our product is not, in fact, a good substitute for hand sanitizer against coronavirus.
Trump any minute: No, but Jell-O mixed with Dr. Pepper probably is.
— Regi Brittain (@RegiBrittain) March 5, 2020
Others are horrified that an alcohol company is apparently needed to educate the public and tell them to act responsibly.
Between people refusing to buy Corona beer because of the coronavrius and people trying to use Tito's vodka as hand sanitizer, I think Americans may need to drink a bit less and perhaps take a science class or something
— Dan Cornell (@danielcornell) March 5, 2020
Tito's asking people not to use vodka as hand sanitizer is the surrealism to beat for the week.
— Craig Bro Dude (@CraigSJ) March 5, 2020
Japan, Italy, South Korea looking at the US using Tito’s Vodka as a hand sanitizer pic.twitter.com/k5PkMuFSNm
— Mihrimah BLACK LIVES MATTER | END SARS💚 (@Mihrimah_FS) March 5, 2020
Tito’s Vodka sells are through the roof because people are using it to make hand sanitizer (which is NOT an applicable or accurate way to use @TitosVodka ) — But Corona Beer sells have declined because of the Coronavirus. What a world wind we live in.#Covid_19 #titosvodka
— Tori D. (@toriinks) March 5, 2020
Moonshine might work better, but seriously, just wash your hands.